Public Speaking - Persuasive Speech

Persuasive Speech

Argumentation ≠ Argumentativeness

Steps

1. Raise awareness about your topic
2. Identify a pressing problem
3. Discuss appropriate solutions
4. Outline specific steps for audience to take

Structure

1. Invention
2. Arrangement
3. Style
4. Delivery: Advanced
5. Delivery: Basics

Invention

1. The speaker will discuss the problematic effectively and appropriately
2. The speaker will discuss the solution effectively and appropriately
3. The speaker will discuss calls to action effectively and appropriately
4. The speaker needs congruent argumentative elements
5. The speaker uses evidence effectively and appropriately

Arrangement 

1. Orient the audience to the topic in the introduction appropriately and effectively
2. Arrange the speech in a clear and compelling manner
3. Conclude the speech in a effectively and appropriately

Style

1. Used stylistic and strategic language appropriately and effectively
2. Demonstrate a persuasive ethos

Delivery: Advanced

1. Captured the rhythm of the stylistic devices used
2. Help to distinguish between key ideas and elaborating details

Delivery: Basic

1. Used projection and notes appropriately and effectively
2. Used vocal variety, movements and gestures appropriately and effectively

Status quo

• The existing state of affairs
• In Persuasive Speech you probably are bumping against this status quo

Burden of proof

• Sort of evidence you are going to come up 
• What are the thresholds
• Example: Innocent until proven guilty
• Phrase: He who asserts must prove

Stock Issues

Are common argumentative elements

Lets take the following common steps as examples:

1. Ill
2. Blames
3. Cure
4. Consequences

When argue against the status quo

• Break down in two points (Ill)
• Significance (quantitative)
• Ex: How big is the ill?
• Harms (qualitative)
• Ex: How bad is the ill?
• What is preventing the status quo from solving the ill? (Blames)
• Structural inherency
• a formal block 
• Ex: A law
• Attitudinal inherency
• an informal block
• Ex: like a preconception
• Gap inherency
• existing solutions aren't enough doing enough to solve it
• What is the plan you support? (Cure)
• Think in terms of solvency and workability
• Is the plan solvent?
• Is the plan workable?
• Does the plan have material consequences? (Consequences)
• Think in terms of social and material consequences
• Does this plan will generate or cost money?
• Does the plan have social consequences?