Philosophy
- Always look the money forward (FV)
- (PV) - The value of the money when you start to using it
- Benefit exceed costs
- Value creation only through good ideas/projects
Company
- It is a set of ideas
- A collection of projects
Decision Criterion
- Make sense (benefit exceed costs)
- Unit of measurement
- Benchmark obvious
- Easy to communicate
- Easy to compare different ideas/projects
- Easy to calculate
Cash Flow
- The cash flow come from the ideas
- Thing in terms of PROFITS
Interest Rate
- Captures the opportunity cost of investing in the idea (business)
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