Counter-Arguments
Where you and your audience actually disagree
Stasis theory
Seeing the stances in a debate, to identify the clash points.
Types
- Fact
- Assertion about what is or isn´t
- What happened or didn´t
- Policy
- Questions about what we should do
- Value
- Questions about what is good or bad
Designing a Response
- NOT all arguments merit a response
- Try to persuade
Steps
- Look for an easy win
- Introduce new evidence and challenge preconciption
- Show the unintended consequences of the other positions
- Contain an argument within a large concern
- Address costs and benefits
Calls to Action
First, we need to differentiate between Cure and Call to Action
Cure
- What needs to happen to solve the ill or blame
- Small step to help advance or implement the cure
- Should be realistic and doable

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