Public Speaking - Framing languaje

Framing languaje

• Identificication / Consubstantially
• Is find a common place among
• Topic
• Speaker
• Audience
• Where we share common substance

Speaker audience commonalities

• Where you and the audience 
• have a sort of common substance
• are on the same side
• Find existing areas of agreement
• Be hard on the problem, but soft on people

Topic-Audience commonalities

• Don´t eliminate the possibility of a counter-argument
• Do augment the argument through deliberate word choice

Stylistic devices

• Alliteration
• Repetition of constant sounds
• Example: Let it be our cause to give that child a happy home, a healthy family, and a hopeful future.
• Asyndeton
• Omission of normally occurring conjunctions
• Example: "Be one of the few, the proud, the Marines"
• Example: "Now as an engineer, a planner, a businessman, "
• Polysyndeton
• Insertion of excessive conjunctions
• Ex: "We must change that deleterious environment of the 80's, that environment which was characterized by greed and hatred and selfishness and mega-managers and debt overhang..."
• Anaphora
• Repetition of the first word or set of words in a sentence or phrase
• Ex. "We shall go on to the end, we shall fight in France, we shall fight on the seas and oceans,we shall fight with growing ..."
• Epistrophe
• Repetition of a word or phrase at the end of successive phrases
• Ex. "... and that goverment of the people, by  the people, for the people shall nor perish from the earth"
• Symploce
• Repetition of the first and last word in a clause over successive clauses
• Use the repetition in periods of three times 
• Use it to increase your value or priority
• Ex. "My brother need not be idealized, or enlarged in death beyond what he was in life, to be remembered simply as a good and decent man, who saw wrong and tried to right it, saw suffering and tried to heal it, saw war and tried to stop it"
• Anadiplosis
• Repetition of the last word in one sentence at the beginning of the next sentence
• Ex. "Our grief has turned to anger, and anger to resolution"
• Antithesis
• Pairing of contrasting words or ideas
• Ex. "Let me assert my firm belief that the only thing we have to fear is fear itself"
• Antimetabole
• The beats are A,B, B, A.
• Ex. "My fellows Americans, ask not what your country can do for you: ask what you can do for your country"
• Appositio
• Elaboration and variation of a word
• Ex. "JFK,  a great and good President, a friend of all people of goodwill, a beliver in the dignity and equality of all human beings, ..."
• Schesis Onomaton
• Elaboration and variation of a phrase
• Every time you break the seal on that liquor bottle, that's a goverment's seal you're breaking! Oh, I say and I say it again, ya been had! Ya been took! Ya been hoodwinked! Bamboozled! Led astray! Run amok! This is what he does.
• Maxims
• Short, pithy phrase
• The main sentence that captures the key idea
• "Short words are best and the old words, when short, are best of all"
• Ex. "This was their finest hour"
• Emphases
• Variations in intensity or tone